A sponsor is a company that provides casino support. Most often we are talking about financial influences, but other types of assistance from the sponsor are also possible. In return, the sponsored company advertises its benefactor, helping him to make his brand more famous and attractive.
Sponsorship and Affiliate Programs: Differences
There are some specific terms of sponsorship agreements that differentiate them from other types of advertising campaigns. First of all, it should be noted that the casino advertises only the brand of its sponsor, but not the individual services or products offered by it.
For example, if the sponsor is an electronics store, then gambling establishments will advertise its name, logo or slogan, but will not report on profitable sales in the hypermarket or the appearance of new models of equipment. Otherwise, such advertising cannot be considered sponsorship.
Sponsors cannot interfere with the advertising process, the casino organizes campaigns on its own. However, the sponsor can determine the form of advertising. Among them can be called a mention on the air, information on the main page of judi online malaysia site or the use of banners.
Also, the sponsor must indicate to the sponsored organization in what form it should be mentioned. This can be an image of his logo, a company’s motto, or just its name. It is also possible to choose the text that accompanies the mention of the sponsor.
What types of sponsors are there?
Depending on the amount of funds provided to a gambling establishment, companies can receive different status. If the company fully sponsors the casino, it is declared the title sponsor. For the status of a general sponsor, it is enough to provide the gambling establishment with half of the amount that it needs.
Companies that donate a quarter of the required amount to the casino become the official sponsor. Finally, the status of a site sponsor is given to those firms that have transferred at least 10% of the total donation to the institution.
It is clear that any casino can have only one general or title sponsor, but several official sponsors or participating sponsors.
The higher the sponsor’s status, the more intensively it is advertised and the more it is associated with the sponsored organization. It is important to take into account that assistance to a gambling establishment can be provided not only directly by transferring funds, but also through barter. For example, a furniture factory can make all the furniture it needs for a casino free of charge.
What are the pros and cons of sponsorship?
The main reason that pushes companies to become sponsors is the opportunity to improve their image. In this sense, sponsorship is much more effective than any other form of advertising. After all, the addressees of advertising do not receive messages about specific promotions of the company, but simply see that the sponsor is essentially helping their favorite establishment for free.
Statistics show that sponsorship helps drive sales. This is happening not only by improving the image, but also by increasing brand awareness.
It also improves relationships with other organizations, important clients and people. The respectability of the company and the degree of trust in it are growing.
However, there are also disadvantages to sponsorship. First, there are still no sufficiently reliable methods for determining its effectiveness have been developed. Improving a company’s image is difficult to quantify. Secondly, if a sponsored organization evokes negative associations among its customers (and in the case of online casinos, this is quite likely), then the sponsor can only worsen his reputation.